Michael Lundgren has long been a fan of Toto. This is an homage. Michael's only visual direction was 'whatever you do, no sword'. We fell for Phillip Garris' artwork from 1978 and used it as a springboard for drawing an original digital piece. The center piece is a vintage fan from – you guessed it – a car radiator. Below it a mashup of two Bad Radiator logos; the now old one, and a brand new one for 2023.
Check it out on Bad Radiator's website (which we also created).
Mood board
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/14eaf334-5bcb-4b2d-ba67-4da248fe9a68_rw_1920.png?h=36c23c29cdd9ace5fb11c036d7642db1)
Digipak
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/ce91357d-85f7-4874-b5cc-90896b9efb46_rw_1920.jpg?h=41a416cbbaab88e1823c0a19e83dbe0f)
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/aeadcf81-dfda-462f-84e5-7339d2699896_rw_1920.jpg?h=c13855b17ab0388ca603c39c31c51a01)
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/75694b3e-93dd-4377-874e-3bbe2a7738c6_rw_1920.jpg?h=071d9a72ac0f00739fd187f9419195c9)
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/ed87a54a-f971-4bcb-8c50-394a48f28a19_rw_1920.jpg?h=bec780a2e80ed035bd2b4920387d0793)
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/6803d1d8-a3f3-4ecc-946b-2a60680ec149_rw_1920.jpg?h=6f1831e142f65bbdaea50ff3574f419c)
Label
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/f39a2572-9288-473b-953a-39c3b76b115b_rw_1920.png?h=135ffdce8fdd76180d55feed6a9ab15c)
12 inch vinyl package
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/3a4fa065-4592-42a5-9bf2-aee3ade1b483_rw_1920.jpg?h=bdc4564f5bb95258d2891c4a471581a0)
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/49729978-e096-4a7d-b0ec-5d99165c5ab1_rw_1920.jpg?h=f9d78a2911be1fb2df01329e47a86f23)
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/d82ef7ec-a106-48d6-9893-332e574096ba_rw_1920.jpg?h=ab4f2f635aa679c1046fb14c594524ec)
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/8c2a2766-0db5-4ebc-9e0d-f19b1cbe1da7_rw_1920.jpg?h=b85fecce9b8112d2f5ca192170f0142e)
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/25bce0e6-e3b4-4e16-9222-b98fb9e4d6af_rw_1920.png?h=85a7ad0f93d162cb6cf8677d393d6d7a)
![](https://cdn.myportfolio.com/63bdbfb10711b34ccb2703ad89e03491/a3ecd07e-5283-4e14-82ac-c8a70bce54ca_rw_1920.png?h=7401dc237811cac0ce3873ad4f86051d)