Michael Lundgren has long been a fan of Toto. This is an homage. Michael's only visual direction was 'whatever you do, no sword'. We fell for Phillip Garris' artwork from 1978 and used it as a springboard for drawing an original digital piece. The center piece is a vintage fan from – you guessed it – a car radiator. Below it a mashup of two Bad Radiator logos; the now old one, and a brand new one for 2023.
Check it out on Bad Radiator's website (which we also created).
Mood board
Digipak
Label
12 inch vinyl package
