Chez Moi is a laid-back eatery serving classic French bistro fare & creative cocktails in snug, brick-walled digs. In the fall of 2015, the owners decided to open up an elaborate speakeasy with a concealed entrance from inside the restaurant, completely renovated in the opulent Rococo style of the Palace of Versailles and specifically Marie Antoinette's boudoir. Here one can enjoy hand crafted cocktails in a sensually lit, intimate environment.
Mood board
This is the shared secret Pinterest board I built together with the client. It is a great tool to synchronize visual ideas around where to take a logo.
Main logo
The main logo is very complex, full of symbolism pointing to the queen Marie Antionette. We see the crown, her monogram and her favorite flower, the rose.
Business card
Business card with two sides; one for the restaurant Chez Moi, and the other for the speakeasy Boudoir. Boudoir is located underneath Chez Moi – if you can find it.
Email marketing
The introductory email blast that was sent out to announce the opening of the speakeasy Boudoir.
Special occasion menu design
The first New Year's menu offered at Boudoir.
Square calling card
Application of the Boudoir logo in silver foil.