Brothers Lee is Melody Lee's own consultancy. She specializes in communications, marketing and branding consulting. Her clients are both large and start-up type companies, and nonprofits, so the target audience is quite broad (gender neutral, age-neutral, etc).
Melody liked the logo to convey that Brothers Lee is trustworthy, professional, and sophisticated — but also friendly, accessible and modern. The name 'brothers lee' hails from the hash tag she uses when posting socially about her two sons.
The logo concept is built around the idea of two brothers; connected, modern yet playful.
Below, the shared secret Pinterest board, where our combined ideas around the logo materialized.
Social media icon
An icon was developed to be used for social profiles such as Instagram, Facebook etc.