Celmar, the brain child of Marie Bergman and Celine Blade, sell practical and stylish furniture and accessories, such as picnic baskets, backpacks, rain jackets and sailor’s bags. When they create their products, they pay extra attention to design and detail. Hemp ropes, hanks, and decorative stitching give their products that extra feel of thought, function, and elegance.
My task was to update their existing logo to feel less like a child brand, and more modern and classy. In addition, a second logo was produced to go on certain products only.
Stand-alone word mark