As Associate Design Director at Sony Music Entertainment, I designed the Sony BMG logo and developed the corporate visual identity for the newly formed company. I also wrote and art directed the comprehensive global Brand Guidelines, establishing a consistent visual language across all brand applications.
Working closely with Sony BMG headquarters and offices worldwide, I helped oversee the international rollout of the new identity, from stationery and corporate communications to environmental graphics, signage, and building exteriors.
The identity represented Sony BMG globally from its formation in 2004 until Sony's acquisition of Bertelsmann's stake in 2008.
Role: Logo Design, Corporate Identity, Brand Guidelines, Art Direction, Global Implementation
Position: Associate Design Director, Sony Music Entertainment
Year: 2004
Signage, Corporate Headquarters, NYC
Sony BMG Corporate lobby signage, NYC (2004)
Sony BMG elevator bank, NYC (2004)
Stationery
For US and non-US employees
Example of executive stationery for 550 Madison Avenue, NYC
Corporate Identity Style Guide
A comprehensive Corporate Identity Style Guide was authored, designed and distributed globally.
Global Building Signage
Canada
