Emily Warren Roebling's history is so interesting and full of inspiration. I read up on her, but also had the privilege of interviewing her great-great-grandson Kriss Roebling. It was hard to distill her into one visual that represents everything she accomplished. So we made two. One personal, and one honoring her professional work.
Main logo - the bridge
The Brooklyn Bridge as seen through a lens; Washington Roebling was bedridden with the bends. When Washington and Emily worked together, they would peer through a telescope at the bridge construction from his bedroom chamber.
PTA logo - the Rooster
Emily was the first person to cross the Brooklyn Bridge. She rode a carriage holding a rooster, which symbolizes a new day, hope, and luck. To become an expert engineer, she was known for taking profuse notes of everything. Hence the rooster's tail is made up of notebook leaves and an ink pen. As a nod to the Roebling family's ingenuity (they made their own tools to fit their new technological advancements), the rooster's pupil takes the shape of the Alligator wrench.