Emily Warren Roebling's history is so interesting and full of inspiration. I read up on her, but also had the privilege of interviewing her great-great-grandson Kriss Roebling. It was hard to distill her into one visual that represents everything she accomplished. So we made two. One personal (the lovable rooster), and one honoring her professional work (the bridge).
Main logo - the bridge
The Brooklyn Bridge as seen through a lens; Washington Roebling was taken ill with the bends. When Washington and Emily worked together, they would peer through a telescope at the bridge construction from his bedroom chamber.
Stationery and peripherals
PTA logo - the Rooster
Emily was the first person to cross the Brooklyn Bridge. She rode a carriage holding a rooster, which symbolizes a new day, hope, and luck among a multitude of other things. To become an expert engineer, she was known for taking profuse notes of everything. Hence the rooster's tail is made up of notebook leaves and an ink pen. As a nod to the Roebling family's ingenuity (they made their own tools to fit their new technological advancements), the rooster's pupil takes the shape of the Roebling-made Alligator wrench.